● ABOUT
A generalist, by design.
I'm Nancy, a generalist marketing and communications professional based in the Lake District, with over a decade's experience across the charity, nonprofit and private sectors. My day-to-day work spans hands-on marketing and community engagement for a mission-led organisation, alongside volunteering as fundraising lead for a UK defence and security nonprofit — work that keeps me close to the daily reality of running a lean, resource-conscious operation, whatever sector it's in.
That's the perspective I bring as a freelancer: not an agency looking in, but someone who has sat inside the organisations I work with — writing the newsletter, briefing the board, chasing the deadline, and explaining the results to the people who need to see them.
What I do
Communications support
BRAND
Brand & messaging
Clear positioning and a case for support that holds up under scrutiny — from mission statements to donor-facing narratives.
CONTENT
Content & campaigns
Newsletters, social, website copy and campaign content that sound like your organisation, not a template.
FUNDRAISING
Fundraising & bid writing
Grant narratives, funding proposals, donor communications and commercial tenders.
ENGAGEMENT
Stakeholder & community
Member updates, volunteer communications, event comms and cross-sector relationship building.
STRATEGY
Strategy & planning
Comms audits and practical plans a small team can actually deliver, anchored in purpose.
INTERIM
Interim & project cover
Short-term or part-time support for maternity cover or a particularly busy campaign period.
Sectors
Terrain I know well.
Arts, heritage & culture
Defence, forces & security
Humanitarian & international NGOs
And beyond that — I'm always happy to hear from community and grassroots groups, and small, purpose-driven businesses running lean.
Museums, galleries and heritage trusts
Charities and businesses serving the armed forces community
Cross-border and international organisations
Vantage points
A few things behind my work.
Cross-cultural fluency
I lived and worked in Beirut, including through a period of regional instability.
A few extra languages
Conversational Russian, working Spanish and Portuguese.
Comfortable with complexity
Time spent supporting fundraising for a defence and security NGO.
Four steps, no jargon.
HOW I WORK
01
02
03
04
Listen
Understanding your mission, audience, and the ground you need to cover.
Map the terrain
A clear communications audit and a practical plan designed for lean teams.
Build the message
Crafting narratives and campaigns that speak with a clear line of sight.
Launch & hold the line
Managing the results, from the first message to the final report.
● GET IN TOUCH
Let's talk about your campaign
Based in Cumbria, working with organisations across the UK and beyond. Send a note and I'll come back to you within a couple of days.
highgroundcomms@outlook.com
Location
Cumbria, UK — remote & UK-wide
Availability
Freelance, remote
Google Digital Marketing & E-commerce Certified
Microsoft PR & Communications Associate
BA (Hons) Fine Art, University of Dundee